If your business doesn’t already have a set digital marketing plan and budget for digital marketing, 2017 is the year to start! Sitting down with a Digital Specialist can help you identify your goals, and guide you toward achieving them while remaining within your budget.

What does digital marketing include?

“Digital marketing” is a broad category; it includes any marketing done using the internet. On a basic level, digital marketing includes your social media channels and website, but more savvy digital marketers can help you achieve better results using search engine optimization (SEO) and search engine marketing (SEM). These tools make it easier for people looking for your products and services to find you.

Why do I need a plan?

Digital marketing may sound like something that can be done on the fly, but like most things in business, it is most successful when a plan is in place. Having a detailed plan means that you can set goals and measure your progress toward them.

What can digital marketing do for me?

Focusing your marketing efforts online can expose you to a wider audience than traditional methods; these days, the average person spends more time online than they do consuming all other types of media combined. Digital marketing can help you reach more potential customers than ever before.

In a recent poll, almost half of online shoppers polled reported that a brand’s social media presence, reviews, and interactions, effected their purchasing decisions. Receiving promotional offers online also influenced their buying choices.

Digital marketing allows you quickly measure your ROI. You can find out what appeals to your customers, and what strategies work and don’t work for you, so you can adjust your campaigns to use your budget most effectively.

Analyzing your ROI to make these determination is an essential part of any successful digital marketing campaign. A professional Digital Specialist can help you make smart and strategic decisions about your digital marketing campaigns.

Do I really need a plan for social media?

YES! Your social media channels, like your website, need to be kept up-to-date and engaging. Having a plan for your content makes this easier, and will take some of the stress out of your day-to-day. With a digital marketing plan, you’ll never have to scramble to create content that your customers will appreciate.

Is working with a Digital Specialist a good idea for my company?

Our digital specialists can help you tell your story, and make sure that the right people see it. We can help you create your digital marketing plan around your specific goals and budget so that you can focus on what you do best: running your business!