The challenge is coming up with effective ways to turn visitors into leads – the first step in the sales process. Here are 5 lead generation ideas to inspire you:

1. Create Product Videos and Share, Share, Share.

Most of us are visual learners. By creating and publishing a series of brief, informative product videos, designers can help prospects visualize how a particular product or design theme might look in their home or place of business.

Whenever you create a new product video, share it on as many outlets as possible and encourage your followers to share them too. A good way to do this is to incentivize sharing. Simply offer an e-book or other item of value in exchange for a social media share. These kind of offers will help create a pull. However, do ensure the offer is worded in  a way that excites people to take an action.

2. Tweak Your Call-to-Action (CTA).

An important principle of web design is that fewer choices means less confusion, and less confusion results in better conversion. So your CTA should convey a single offer.

Another important facet of your CTA is visibility. You can’t assume that your visitor will search for your CTA. In fact, they probably won’t. That’s why it needs to be conspicuous. The squint test is a good way to determine if yours is. Simply squint as you look at your web page. If the CTA stands out, you’re good to go. If not, redesign it to make it more conspicuous. 

3. Optimize Your “About” Page.

The About page is a great marketing resource, if used properly. In addition to the traditional biographical information about your company and staff, include your unique selling proposition in the page headline and compelling body copy broken up into reader-friendly chunks. In other words, approach your About page like you would a blog post. Have a clear idea of what you want your prospect to do next, and lead them to it with a compelling CTA.

4. Create Evergreen Content.

Evergreen content is that which is both timeless and relevant. Evergreen content takes more time to create, which turns many content creators off. But it’s well worth the investment because it performs better in search engines than trend-related content.

5. Blog Consistently.

This is online marketing 101; yet many business owners fail to do it. They view blogging as a “nice to do” activity rather than a “must do”. If you want to stay ahead of your competition, it’s definitely a “must do”. So create a content schedule for the next 6 to 12 months, and stick to it like your business life depends on it. 

By incorporating these 5 tactics into your digital marketing strategy, you’ll begin to gather more leads for your interior design business.