Video marketing can seem intimidating to many. Maybe you think it’s expensive, out of your reach, or just too complicated to add video to your marketing strategy. But the reality is that there’s never been a better time than now for small businesses to add video to their marketing strategy.

Video has the highest ROI among other digital marketing strategies with 4 billion videos viewed every day, according to the recent Tech.co article 9 Ways to Promote Your Startup With Video. Video is also an SEO darling, with search engines prioritizing quality video results in search queries.

Consumers crave video, especially when it’s useful and insightful content about something they are interested in. Some businesses rely on video as their main marketing tactic because of how powerful it is. 

And people just can’t get enough on social media. How many times have you stopped mid-scroll just to pay attention to an automated video on social media networks? So have your customers: 92% of mobile video consumers share videos with others.

Using video in email marketing will increase your click-through by 200-300%, according to HubSpot. Likewise, including video on a landing page can increase conversion rates by 80%.  

Adding video marketing to your strategy doesn’t have to be costly or time-consuming either. With a variety of video production companies or do-it-yourself software, you can join the ranks of YouTube stars in no time.

Are you ready to take the video leap? Contact us today for information on how to add video to your marketing strategy and for a free consultation.