Simple Facebook Strategies for Small Business Owners
Almost everyone we know has a Facebook personal page and interacts there regularly. What better avenue is there to promote your small business? Utilize this social media option as a basic path to helping others learn about your products and/or services, while creating a social…
An Effective Guide to Designing a Logo for Your New Business
Effective logos have diverse qualities. Coca-Cola’s cursive type and bright red backdrop is one of the most prominent logos. NBC has a rich history of logos, ultimately leading to the six feathered peacock we see in the right-hand corner of our screens during Saturday Night…
Do I need Twitter for My Business? 6 Benefits & Some Tips on how Twitter can Help
Do I need Twitter for my business? There are many ways to market your company. Many people ask themselves whether Twitter is the way to go. If you find yourself in that place then take a moment to consider these points: Real-time Market Monitoring. Twitter…
Blogging for Your Business – Get the Best of Your Blogging
You’ve probably heard that a good website will also contain a blog. Are you blogging for your business? Get the best of your blogging efforts by following a few guidelines. Set an Objective Blogging for the sake of blogging is an exercise in futility. There…
The Growing Marketing Power of Videos – What You Need to Know
Video marketing has now taken its place on the cutting edge of customer attention-getting, supplanting info-graphics and static websites. According to a Cisco White Paper, video accounted for 64% of all consumer internet traffic in 2014 and is increasing over 5% every year.
Winning Ingredient in Your SEO Mix
In 2000, the average attentions span was 12 seconds. If that sounds bad, it gets worse: in 2015, it fell to just 8.25 seconds. Getting a hold of your customers is only getting more difficult as time goes by. With information being thrown at them from every angle,…
12 Tips for Creating Great Content for Social Media
You may have a fantastic product or service, but unless you get the message out using great content, consumers may never know about it. With 81 % of purchasers going online to research before buying, companies must not only have a visible online presence, but…
4 Questions for Identifying the Best Digital Marketing Agency for Your Business
When you choose a digital marketing agency for your business, you know that you need to ask the right questions to be sure that you’re making the best choice given all the information. Wondering how to choose the best digital marketing agency for your business? Start by…
3 Video Marketing Mistakes That You Need to Avoid
YouTube now has more eyeballs in the all-important 18-49 demographic – where almost any business will receive the bulk of their revenues – than any other media platform. If YouTube videos are not part of your marketing strategy you are simply missing out on huge…
Creating a Landing Page that can Actually Generate Great Leads
The pace of life and changes in technology mean that it is important for all businesses, small and large, to have a digital presence. As more companies create web pages, it is important to stand out among competitors. One way to do so is…
SEO Tips for Video Marketing and Improved Rankings
Video marketing is a key component to any marketing campaign, but getting traction for your videos is difficult. For your videos to get attention, you must understand search engine optimization well. These three tips will maximize the impact your videos gain.
Outsourcing Your Marketing : Why You’ll See More Results for a Lower Cost
The big debate in companies today goes back and forth: should you hire a marketing team in-house, or outsource your marketing department? The answer, when you examine the details, is actually quite simple. Here’s why it’s better and more cost-effective for you to consider outsourcing.