In 2000, the average attentions span was 12 seconds. If that sounds bad, it gets worse: in 2015, it fell to just 8.25 seconds.

Getting a hold of your customers is only getting more difficult as time goes by. With information being thrown at them from every angle, keeping up with the rest of the internet can be a massive challenge–even for customers with good attention spans!

Fortunately, video marketing provides a real, powerful solution. In fact, video marketing does two crucial things : getting people interested and getting them to buy your products.

1. Getting People Interested

Having the eyes and ears of potential customers is incredibly valuable.

Video marketing provides amazing SEO potential for your business–more so than old-fashioned blogging.

When you first share your video, it very often goes directly to several sources, including your own website, YouTube, and perhaps a few others.

It then has the potential to be watched, enjoyed, and shared by thousands of people, giving you new backlinks and generating more traffic constantly.

Of course, getting customers to see your business is only half the battle: they have to actually make a purchase.

2. Getting Paying Customers.

People are 85% more likely to buy a product after watching a video about it.

Although that’s an impressive number, it makes perfect sense: people are getting information from their eyes and ears simultaneously (unlike in blogs), taking up their full attention.

And let’s face it: the vast majority of people would rather watch a video than read a blog article. It’s that ease of use and consumption that make video marketing an indispensable tool for your business.