QS Digital
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Your business needs a working system. I help you build it.

If your marketing brings in interest but follow-up breaks down, more leads won't fix the handoff. If your team has no clear process, adding an AI agent gives it an unclear job.

I'm Pat, founder of QS Digital. For more than 20 years, my work and training have brought together finance, marketing and business operations. Today I apply that experience to practical AI engineering: understanding how work should happen, making responsibilities clear and building the technology that supports it.

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Board member, Institute for Entrepreneurial Leadership · New Jersey based · English and Italian · LinkedIn (opens in a new tab)

Pasquale Nocito Jr., founder of QS Digital
Pasquale Nocito Jr., founder of QS Digital

QS Digital at a glance

What we do, who we serve and where we work.

What we do
Marketing, operations and practical AI engineering: customer journeys, growth and fulfillment processes, CRM and lead follow-up, AI automation fitted to the business, and AI-assisted content and clone production.
Who we serve
Entrepreneurs running established small and mid-sized businesses who want their marketing, delivery and day-to-day work to run on clear processes.
Where we work
QS Digital is based in Vineland, NJ and works with businesses remotely. We have no other office.
How an engagement runs
Diagnose, Map, Build, Install: see the four phases and what you receive.
Services
CRM and lead follow-up, AI agents, AI coaching, AI clones, SEO and AI search visibility, and hourly consulting at $500 per hour.
Evidence behind the experience
Pat's career history and credentials are listed below. Client work is shown only where permission exists, for example the Kine Buds case study. Guides on this site label hypothetical examples as such.

Understand the business first. Then build the technology around the work.

You get one person who can read your numbers, your marketing and your operations together. Marketing training shapes how we connect your offer to the customer journey. Operating frameworks bring playbooks, scorecards and accountability into the same picture. Finance keeps the priorities honest.

  1. Finance

    Thirteen years in banking: financial discipline, standard procedures and how large operations run.

    For you: Priorities set by cost, capacity and margin.

  2. Marketing

    DigitalMarketer training in the customer journey, content, email, search and testing.

    For you: An offer connected to how customers find you, decide and buy.

  3. Operations

    Operating frameworks: growth and fulfillment engines, playbooks, owners and scorecards.

    For you: Clear ownership and measures your team can read.

  4. People

    Role scorecards, practical work-sample hiring and onboarding plans.

    For you: People who know their job and how to do it well.

  5. Practical AI

    AI and automation built around a defined process, with tests, limits and a person reviewing what matters.

    For you: Technology that fits the work instead of reshaping it.

That means a clearer view of what needs fixing, a system that fits your team and a way to measure whether the changes are helping. We can start with how you attract customers, how you deliver the work or how you equip the people responsible for it. Then we choose the AI and automation that belong in that process. The frameworks we use

Qualifications, and what they mean for you.

Titles as they appear on each certificate and badge, with how each one is confirmed.

DigitalMarketer certificate of completion: Certified Digital Marketing Strategist, awarded to Pasquale Nocito, April 2020

Certified Digital Marketing Strategist

DigitalMarketer · Certificate of completion · Digital Marketing Mastery course. Issued April 2020.

Name, course and date are printed on the certificate.

For you: Connect your offer and campaigns to the customer journey and the next step you want customers to take.

DigitalMarketer specialist badges, 2017–2018

Recipient confirmed in each badge's issuer record

Issued through Credly to Pasquale's QS Digital account. The name is in the record that travels with each badge, not printed on the image.

  • Customer Value Optimization Specialist

    Issued Oct 2017

    Map the whole journey, from first contact to repeat customer.

  • Search Marketing Specialist

    Issued Nov 2017

    Be found for what you actually sell.

  • Social & Community Manager

    Issued Nov 2017

    Social channels and communities that support the business.

  • Ecommerce Marketing Specialist

    Issued Dec 2017

    Online buying journeys that convert and bring people back.

  • Email Marketing Specialist

    Issued Jan 2018

    Follow-up sequences and a better early customer experience.

  • Content Marketing Specialist

    Issued Feb 2018

    Content that answers real questions and leads to a next step.

  • Customer Acquisition Specialist

    Issued Feb 2018

    Bring in new customers on the channels that fit the offer.

  • Optimization & Testing Specialist

    Issued May 2018

    Find the bottleneck and test the fix before spending more.

Education, training and former licences

  • B.A., Behavioral Psychology, minor in Business Finance

    St. Joseph's University. Why buyers decide, and how the numbers behind the decision work.

  • Executive and professional sales training

    Dale Carnegie · Tom Hopkins. Formal sales leadership training through two decades of quota-carrying roles.

  • FINRA (NASD) Series 6 and Series 63; Life & Health producer

    Former licenses. Held during his banking career; no longer active.

Fractional CMO and COO

What I do when I take the seat.

Some businesses need more than a project. They need someone who has run teams, carried a number and opened a business from nothing to sit next to the owner and make the business run without them in every decision.

How a fractional engagement works
  1. 01

    Set the operating rhythm

    A clear one-year plan broken into 12-week sprints, a weekly leadership meeting, a scorecard everyone can read, and owners for every priority.

  2. 02

    Own the numbers

    A banker's read on cash, margins, unit economics and pipeline. Decisions get made on the numbers, not on the loudest opinion in the room.

  3. 03

    Run the growth engine

    The customer journey from first touch to referral: offers, funnels, follow-up and the content that feeds them.

  4. 04

    Install the systems

    Playbooks, SOPs and AI where it removes real work, with a person approving what goes out. The business gets less dependent on the founder, not more.

Career

Current

QS Digital Solutions

Founder & CEO · New Jersey

  • Leads client strategy, from the customer journey to the systems that deliver it.
  • Serves growing companies as a fractional CMO or COO: growth engine, operating rhythm, numbers and team accountability.
  • Operates a portfolio of owned brands across cannabis, wellness and fitness.

1999 – 2012

Banking and financial services

Thirteen years at Citigroup, Wachovia, Bank of America and Capital One, from personal financial analyst to Vice President and Market Manager. The work taught financial discipline, standard procedures, and how to open and run an operation that others can audit.

Banking roles in detail

  1. 2007 – 2012

    Capital One Bank · Vice President, Market Manager & Branch Manager

    • Opened the West Caldwell branch from the ground up: recruited the team, installed the banking systems, built the marketing and ran the launch.
    • Year one: more than $30 million in deposits and 36 business accounts; 38th of 368 New Jersey branches for deposits; third-highest branch for investment revenue.
    • Led sales, operations, finance and people across the branches, including audits, treasury management and quality assurance.
    • Built and ran a chartered, student-staffed bank inside a local high school, with a financial-literacy program the students taught themselves.

  2. 2004 – 2007

    Bank of America · Assistant Vice President, Wealth Management / Premier Banking & Investments

    • Built and managed a $100 million book of high-net-worth clients.
    • Ranked #2 in sales on the East Coast in 2005.
    • Brought in $56 million in new balances from outside the bank, and led wealth, investment and financial management for the bank's top client.

  3. 2001 – 2004

    Wachovia Bank · Financial Specialist

    • Ran every facet of a $120 million book of business: mortgages, deposits, investments, lines of credit and loans.
    • Recognized repeatedly by management as a top producer on the East Coast.

  4. 1999 – 2001

    PFS of Citigroup · Personal Financial Analyst to Division Manager

    • Promoted four times in two years, from analyst to division manager.
    • Top 3% of the national sales force; led sales training for new hires.

Board service

Board Member, Institute for Entrepreneurial Leadership.

A national nonprofit, rooted in Newark since 2002, that works to remove the structural barriers keeping entrepreneurs from historically excluded communities from building wealth through business. Its reach at times extends beyond the United States.

I have served on IFEL's board for more than 20 years, and it is the affiliation I'm proudest of. The question at that table is the one I ask inside every client company: what does an owner need to build something that lasts?

About IFEL (opens in a new tab)

IFEL's work

  • Business advising, plus pro bono expert advisors for small businesses
  • Financial modeling and leadership coaching for owners
  • GrowSpace, its co-working home for entrepreneurs

Earlier civic service

  • North Essex Chamber of Commerce

    Former Board of Directors; Chair, Corporate Relations

    Served on the board alongside the owners of local small businesses, the kind of businesses QS Digital works with today.

On the record

Brands

Brands Pat operates or QS Digital has worked on.

Kine Buds

Case study published

Cannabliss

AZ Trees

Peaches Garden

Longevity Gyms

The Valentine Method

Trusted by

Organizations we've worked with across New Jersey, Philadelphia and New York.

Websites, search, marketing and board service, from QS Digital's client history.

New Community Corporation

nonprofitNewark, NJ

Website redesign + ongoing dev

Thought in Motion

wellnessMontclair, NJ

Email marketing + brand

Display My Art

e-commerce · fundraisingNational

Shopify + WordPress + hosting

Atlantic Equipment Engineers

aerospace materialsUpper Saddle River, NJ

E-comm (micronmetals.com) + SEO since 2021

Ask Dr. Angela

healthNJ

Content + CRM + social

NY Health & Wellness

health · ketamine therapyWestchester, NY

Web + strategy + fractional

Cool Blue H2O

servicesNJ

Web design + ops

All Surface Solutions

servicesNJ

Web + hosting

Maritime Deck

servicesNJ

Web design

7th Ave Motorcycle Shop

retailNJ

Web + hosting

Power-Mac LLC

servicesNJ

Web + hosting

Thursday Morning Club

nonprofitMadison, NJ

Web + hosting

IFEL

nonprofitNJ

Board Member

The team

Small by design. You work with the people you hire.

Pasquale Nocito Jr.

Founder & CEO

Pasquale Nocito Jr.

Thirteen years in Fortune 500 banking at Citigroup, Wachovia, Bank of America and Capital One, where he managed client books of up to $120 million and opened a branch from the ground up as a Vice President. Founder and CEO of QS Digital and a DigitalMarketer-certified strategist. Serves growing companies as a fractional CMO or COO and operates a portfolio of his own brands. Board member of the Institute for Entrepreneurial Leadership for more than 20 years, a national nonprofit for entrepreneurs.

LinkedIn
NE

AI Engineer — Marketing

Niro Eduigho

Runs QS Digital's day-to-day systems: GoHighLevel setup and automation, content production, project delivery in ClickUp and the weekly scorecard.

MI

AI Engineer — Web Design & Dev

Miracle Ibeh

Leads web design and development for QS Digital. Currently rebuilding the New Community Corporation's main site in Newark, and ships and maintains sites across the portfolio. Works the intersection of modern design systems and AI-augmented production.

Need an operator in the seat?

Tell us about the business and where it's stuck. I read every message myself and reply with a next step or a question.

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