Fractional CMO and COO
Senior marketing or operations leadership. Without the full-time hire.
Pasquale Nocito Jr. spent thirteen years in Fortune 500 banking, carried nine-figure client books and opened a branch from the ground up, then built QS Digital. Hire him as your fractional CMO to run the growth engine, or as your fractional COO to run the operating rhythm, the numbers and the systems. Or hire the QS Digital team. Either way, you buy time in blocks of at least 10 hours.
What you get
What the seat covers.
Set the operating rhythm
A clear one-year plan broken into 12-week sprints, a weekly leadership meeting, a scorecard everyone can read, and owners for every priority.
Own the numbers
A banker's read on cash, margins, unit economics and pipeline. Decisions get made on the numbers, not on the loudest opinion in the room.
Run the growth engine
The customer journey from first touch to referral: offers, funnels, follow-up and the content that feeds them.
Install the systems
Playbooks, SOPs and AI where it removes real work, with a person approving what goes out. The business gets less dependent on the founder, not more.
Who this is for
Built for entrepreneurs who are still in every decision.
Right fit
- Entrepreneurs who are still the bottleneck for decisions, sales and marketing
- Founders who've tried hiring a marketing manager and watched it stall
- Portfolio operators with 2–5 brands who need one senior brain across all of them
- Businesses that need senior marketing or operations leadership before a full-time executive hire
Probably not a fit
- Pre-product-market-fit: you need a founder, not a fractional
- Enterprise ($50M+): you need a full-time executive team
- Teams that want a cheerleader, not accountability. We say what is broken, including when it is the founder.
FAQ
Questions we get asked a lot
A fractional CMO fits when growth is the bottleneck: offers, the customer journey, follow-up and the numbers behind them. A fractional COO fits when delivery is: the operating rhythm, playbooks, the scorecard and the team. Not sure? Start with an hourly consulting session and we'll tell you which seat fits.
In blocks of time, starting at 10 hours. You use the hours on leadership meetings, work in your tools, team coaching and planning. When a block runs low, you choose whether to add another.
Either. Hire Pat personally as your fractional CMO or COO, or hire QS Digital, where Pat leads and the team builds the systems with you. If you need specialized help, such as a technical implementer, we say so and scope it separately.
That's the goal. We make your team better, not obsolete, and leave the playbooks behind so the work keeps running without us.
No. The seats are CMO and COO. You stay the CEO; we lead marketing or operations alongside you. Coaching is separate: it teaches your team to use AI tools themselves.
What you receive and control
Own the work. Rent the engines.
You control
- Accounts opened in your name, and the keys to them
- Your approved source content: footage, voice recordings, scripts, knowledge files
- Prompts, workflows, SOPs and documentation we build for you
- Your finished content and agreed exports, once paid in full
Depends on a vendor
- The AI models and hosted platforms that run the system
- Your avatar and voice clone, which live inside the platform that created them
- Subscriptions and usage costs, which we document and review with you
We make systems portable where it is practical: one primary platform, one tested backup, documented interfaces and reusable instructions. Record once, rebuild anywhere. We do not promise exported voice or avatar model files, or a system that runs with no maintenance.
Senior leadership in the seat. Without the full-time hire.
Tell us about your project and we'll pressure-test whether we're the right fit before we both commit.