PPC · AI-enhanced
PPC — Google & Microsoft Ads
Google Ads that don't bleed you dry.
AI bid management layered with custom override logic, creative variants generated and tested weekly, and audience discovery via embedding clustering on your real CRM data.
Old way vs. new way
The same capability. A completely different delivery.
Before AI
Set up campaigns, boost when sales dip, pay the agency 15% of spend, never find out what actually worked.
The QS Digital way
Google AI for core bidding, layered with our own override logic for known business rules (seasonality, margin bands, inventory). Ad creative generated by Claude + GPT in dozens of variants per week, tested, and automatically rotated. Audience targets discovered by clustering your CRM with embedding models.
Our stack for this service
The AI platforms actually doing the work.
We pick platforms per-job, not per-vendor. Here's what we run for PPC and why each one earns its seat.
Google AI (Performance Max)
GoogleMachine-learning bid and creative optimization across Google Ads properties.
Role: specialty
Claude
AnthropicLong-context reasoning, brand-voice drafting, analysis, and customer-facing copy. Our daily driver.
Role: reasoning
GPT-4o / GPT-5
OpenAIUniversal baseline. Fast variants, multimodal, second opinion on high-stakes calls.
Role: reasoning
What's included
What you actually get when you hire us for PPC.
- 01Google Ads + Microsoft Ads account build and optimization
- 02AI-generated ad copy variants, tested weekly
- 03Custom bid override logic on top of Google AI
- 04CRM-embedded audience discovery
- 05Attribution back to actual revenue, not just clicks
How you can buy this
À la carte. Or included in an engagement.
Start here if ppc is the one thing you need. Or step up to one of our primary engagements, where ppc is included alongside every other capability the engagement covers.
Ready to do ppc the AI-first way?
Book a 30-minute call and we'll scope it properly. Or start smaller with a $500 single consulting hour to pressure-test the approach before you commit.